Halcyon Hair Studio

At a glance

Halcyon is a six-chair salon in a renovated bungalow. Owner Iris took it over from her mentor in 2023 and immediately spent eight months on the interior — exposed beams, terracotta tile, an espresso bar in the corner. Then she realized the website looked like a free template from 2014.

The problem

“My salon doesn’t look like that,” Iris said when we hopped on the discovery call. “It looks like the photos on Instagram. I want the site to feel the same.”

She also wanted bookings to happen on the site — not through a phone call, not through a DM, not through someone’s third-cousin’s salon app. She runs Square for everything else, so we made that the booking spine.

What we built

A four-page site, designed to feel like a quiet morning.

• Home with one large hero image of the chairs, a short paragraph about what Halcyon is, and a single “Book online” button
• Services listing every cut, color, and treatment with transparent prices — Iris’s choice. She’s tired of the salon-industry “by consultation” coyness, and her clients agree
• Gallery of looks from the past year, organized by hair type rather than by stylist
• About with a photo of Iris in the morning light at 6am, before her first appointment

The booking flow runs through Square Appointments, embedded on every page in the header. Three taps from any page to a booked slot.

We curated the photography from Iris’s existing Instagram archive — about thirty images, color-graded for consistency on the site so the gallery doesn’t feel like a feed. We deliberately kept the type small and the white space generous. The photographs do the heavy lifting.

The result

• Bookings up 32% in the first month after launch
• Cancellation rate down — Iris thinks because the site sets clearer expectations
• Several clients have mentioned, unprompted, that the site “looks like the salon.” That was the whole point.

A small thing we noticed: the new About page is the second-most-visited page on the site. People want to know who’s cutting their hair. The old site barely had a name on it.

On the Care Plan?

Yes — Care Standard. Iris sends quarterly photo refreshes; we cycle them through the gallery and the home hero. Once a season we tweak the services list as her offerings shift.