Restaurant
Pino's Trattoria
Family-run trattoria with a Facebook page for a website. We replaced it with a calm five-page site that makes the menu impossible to miss.
Outcome
Site live in 6 days. Menu now ranks #1 locally for Italian food.
- Industry
- Restaurant
- Care Plan
- Yes
At a glance
Pino’s Trattoria is a third-generation Italian restaurant tucked into a quiet block on the city’s east side. They’ve been pulling pasta by hand since 1987. Until last month, their entire online presence was a Facebook page and a long, rarely-updated Yelp listing.
The problem
When Maria — Pino’s daughter, now running the place — called us, the conversation was simple. “Customers keep asking if we’re still open. They can’t find our hours. They don’t know we do takeout now. The Facebook page has comments from 2019 we never noticed.”
The restaurant didn’t need to be reinvented. It needed to be findable.
What we built
A clean five-page site, designed to read well on a phone held in one hand at the door.
- Home with the day’s specials, the hours, and a single phone-number-to-call CTA
- Menu broken into sections for antipasti, pasta, secondi, dolci, and a wine-by-the-glass list — large type, easy scanning
- Reservations with OpenTable embedded, plus a fallback “call us” option for older guests who prefer it
- Our story with photos of Pino, Maria, and the kitchen at 4pm before service
- Directions with the address, parking notes, and a clear map
We rewrote the menu copy using Maria’s actual words from our discovery call. The “Our story” page is built from one long phone interview, lightly edited. We left in the part where Pino interrupts to correct his daughter about a recipe — it’s the most-mentioned line on the site.
We also set up their Google Business Profile properly for the first time: real hours, real photos, the right cuisine tags, the right service area.
The result
The site went live six days after the discovery call. Within three weeks:
- The menu page is the #1 Google result for “Italian food [neighborhood]”
- Reservations through OpenTable are running about 40% above their pre-site baseline
- The phone calls asking “are you still open?” have stopped
Maria’s words from a check-in two months in: “I haven’t logged into Facebook in weeks. It feels like a vacation.”
On the Care Plan?
Yes — Care Standard ($49/mo). Maria sends about an hour of edits a month: new specials, photos from a slow Tuesday, a holiday closure note. We turn them around within a business day.